Designing complex products. Making them feel simple.
Senior Product Designer focused on AI-enabled products, B2B SaaS, dashboards, and multi-role systems. I work with product and engineering teams to turn complex workflows into clear, usable product experiences.
Selected Work
A focused selection of product, AI, SaaS, web, CRO and brand projects. Choose the category that matches what you want to see.
Financial intelligence platform
Fintech
Private Mobility & Chauffeur Booking Platform
Transportation TechProject 3
Industry
Mashcare
Home Services / Trade Services
Fashion Ecommerce Brand Identity & Website
Fashion / eCommerce
Brand Identity & Ecommerce Website
DTC Coffee / eCommerce
Specialty Equestrian Ecommerce Website
Equestrian Retail / eCommerce
Sustainable Seafood Website Design & Interaction Direction
Food Supply/B2B Hospitality
Website Redesign for a Commercial Furniture & Fit-Out Brand
Commercial Furniture/eCommerce
Luxury Construction Brand System
Luxury Residential & Commercial Construction
B2B Industrial Manufacturing Website Redesign
Toolmaking / CNC Machining / Industrial Manufacturing
Fast-Casual BBQ Cafe Branding
Food & Beverage / Cafe Branding
Our human have been busy designing things, just not her portfolio. We promise her work will be here soon.
— Her owners, Tim & Tutu
Our human have been busy designing things, just not her portfolio. We promise her work will be here soon.
— Her owners, Tim & Tutu
About me
I don't just design screens.
I shape the product behind them.
I focus on AI-enabled products, B2B SaaS, dashboards, and multi-role systems where clarity matters as much as polish.
I'm strongest in product areas that need better structure: messy workflows, confusing journeys, weak hierarchy, unclear messaging, or disconnected UI patterns.
The common thread is simple: I make complex digital experiences easier to understand, easier to use, and easier to trust.
6+
Years across product, web, and UX
AI-Native
Daily use of AI across research, prototyping, design, and build workflows
End-to-End
From UX structure and interface design to handoff, QA, and iteration
Multi-Disciplinary
Product design with strong web, brand, and systems thinking
I care about flows, roles, edge cases and what the user actually needs to do.
What I bring into a Product team
What I bring into a Product team
Product Design
Web apps, mobile flows, dashboards, onboarding, UX systems, prototypes, interaction details.
UX Strategy
User journeys, information architecture, competitor patterns, product decisions, conversion flows, experience audits.
Website Design
Product websites, SaaS pages, responsive layouts, content sections, landing pages, interaction patterns.
Brand Identity
Visual direction, color systems, typography, layout systems, social assets, practical brand guidelines.
Creative Direction
Moodboards, art direction, presentation design, campaign visuals, storytelling, visual systems.
Where My Work Fits
Best
I don't treat design as the final screen before development. I think through the structure, edge cases, states, handoff details, and the version after launch, because product work only becomes real when people can use it without confusion.
